Advertising recovery is in full swing

first_img THE light at the end of the tunnel for the advertising industry was not a mirage: all the evidence points to a broad and sustained recovery. The large agencies reported robust revenue growth in the second quarter, with Interpublic growing sales by nine per cent, and Omnicom and Publicis up by six and seven per cent respectively. WPP should see similar growth in the US and emerging markets when it reports tomorrow, although Europe will prove something of a laggard. With consumer goods giants like Proctor and Gamble set to boost their marketing spend in the second half, the recovery should continue, albeit at a less eye-catching rate as firms contend with tougher comparatives. For those willing to bet on the advertising recovery – a play that is clearly linked to the global economy – WPP is an obvious option. It is well-diversified geographically, and generates over a quarter (27 per cent) of revenues from fast-growing digital sales. And if Sorrell is willing to put his money where his mouth is (as UBS suggests in the story above), investors should feel comfortable about doing the same. More From Our Partners Astounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgSupermodel Anne Vyalitsyna claims income drop, pushes for child supportnypost.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgKiller drone ‘hunted down a human target’ without being told tonypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comUK teen died on school trip after teachers allegedly refused her pleasnypost.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comFeds seized 18 devices from Rudy Giuliani and his employees in April raidnypost.comConnecticut man dies after crashing Harley into live bearnypost.comMark Eaton, former NBA All-Star, dead at 64nypost.com980-foot skyscraper sways in China, prompting panic and‘Neighbor from hell’ faces new charges after scaring off home buyersnypost.comI blew off Adam Sandler 22 years ago — and it’s my biggest regretnypost.comInside Ashton Kutcher and Mila Kunis’ not-so-average farmhouse estatenypost.comBiden received funds from top Russia lobbyist before Nord Stream 2 Share Show Comments ▼ Advertising recovery is in full swing whatsapp whatsapp KCS-content Tags: NULL Sunday 22 August 2010 9:49 pmlast_img read more