Advertiser spots impact of UK Fundraising listing on Google rankings

first_img Howard Lake | 31 July 2005 | News Tagged with: Digital Individual giving Advertiser spots impact of UK Fundraising listing on Google rankings AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  25 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Why might this be, and what can your charity do about it? The dramatic effect on the Mug Man’s rankings is probably due to the high Google page ranking that UK Fundraising enjoys. This is Google’s complicated and largely secret method of analysing how relevant a website is to one or more keywords. UK Fundraising has a page rank of 5 out of 10. Sadly, we have dropped a rank over the past few months, but it seems so have quite a few sites in this sector that we monitor.Google’s calculations include an assumption that a website linked to from a site with a high page ranking is also likely to be a good quality site in terms of the site’s keyword or keywords. So, in effect, a link or links from UK Fundraising will piggyback on the success of UK Fundraising’s page ranking, and probably it’s rankings in search results for the word “fundraising” or “fundraiser”.While we don’t advertise this as a benefit of our site because it is beyond our control, we’re sure that quite a few of the advertisers on our site are well aware of the benefit this listing has on their search rankings. A company which has just taken out an annual listing in the UK Fundraising supplier directory has spotted that this has boosted his ranking for important keyword searches on Google.Nick Guyton of school fundraising products supplier The Mug Man is keen to appear high in Google’s results pages for searches on the phrase “school fundraiser”. Before he took out the supplier directory listing on UK Fundraising his website was on page nine of the results. Within a week of his listing going live, his website was on page two of the results.UK Fundraising has spotted this with other advertisers: in some cases UK Fundraising’s directory listing will rank higher than the supplier’s own website in Google searches. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

CHRISTMAS 2016: THE PLANNING BEGINS HERE

first_imgDario Castillejos / Cagle CartoonsIf you’re like most people, you get a warm holiday glow from donating to a Toys For Tots program, tossing money into the Salvation Army kettle or shoveling the snowy sidewalk of a neighborhood widow.But to a large extent, churches, civic groups and individuals are merely treating the symptoms with their Christmas charity. There are things we can do 365 days a year to get at the root causes of poverty and helplessness.Yes, as an adult, that baby in the manger assured us, “The poor you will always have with you.” Sometimes bad things happen to good people. And sadly, “you just can’t help some (self-destructive) people.” But certainly there are lots of little long-term and short-term measures to decrease the number of people who wind up needing Christmas charity.If you could refrain from speeding, texting while driving, driving under the influence and exhibiting road rage, you just might prevent a horrific accident. One or more families could be spared the loss of a breadwinner and the arrival of mountains of medical bills.Taking a little pride in your work could make things more merry and bright for others. If you assemble a car, wire a house or mix food ingredients conscientiously, you’re less likely to cause a fatal accident.No matter what you think you yourself can “handle,” if you have a friend with an addictive personality, don’t do anything to get him started on substance abuse, porn or gambling. Enablers have a poor track record for bringing true joy during the holidays. Perhaps a few more early interventions by friends and co-workers could prevent someone from becoming a burden on society.Too many teenage girls get pregnant just so they’ll have SOMEONE (the baby) to love them. If you’re a teacher, neighbor or relative with a chance to intervene, let them know you care before they do something drastic.I always get choked up when I hear the Merle Haggard song “If We Make It Through December.” I know, I know: “Nobody enjoys laying people off.” But I would still challenge employers to measure twice and cut once when contemplating leaving workers without a paycheck for an extended period.Bite your tongue and count to ten before saying something that will tear a permanent rift in your family, thus leaving the most vulnerable members with fewer resources.Churches must strive to be welcoming places. Networking should never be the primary draw of a place of worship, but it is nonetheless a valuable tool. The church family can help with transportation, babysitting, job tips and moral support BEFORE a troubled member hits rock bottom. But if a congregation is cold and judgmental, the neediest will be driven away.With kind words and deeds, we can help the down-on-their-luck develop a healthy self-image. That means less pressure to hook up with an abusive partner, turn to drugs or rule out going back to school.The media alert us to all sorts of charity cases at Christmas time, but I wonder to what extent they’ve CONTRIBUTED to the problem. Surely glamorizing casual sex, daredevil stunts and contempt for authority leads to a host of diseases, injuries, unwanted children and arrest records.Thank God there are always generous hearts at Christmas. But a little year-round planning can keep those hearts from being overworked in a single season.If you’re like most people, you get a warm holiday glow from donating to a Toys For Tots program, tossing money into the Salvation Army kettle or shoveling the snowy sidewalk of a neighborhood widow.But to a large extent, churches, civic groups and individuals are merely treating the symptoms with their Christmas charity. There are things we can do 365 days a year to get at the root causes of poverty and helplessness.Yes, as an adult, that baby in the manger assured us, “The poor you will always have with you.” Sometimes bad things happen to good people. And sadly, “you just can’t help some (self-destructive) people.” But certainly there are lots of little long-term and short-term measures to decrease the number of people who wind up needing Christmas charity.If you could refrain from speeding, texting while driving, driving under the influence and exhibiting road rage, you just might prevent a horrific accident. One or more families could be spared the loss of a breadwinner and the arrival of mountains of medical bills.Taking a little pride in your work could make things more merry and bright for others. If you assemble a car, wire a house or mix food ingredients conscientiously, you’re less likely to cause a fatal accident.No matter what you think you yourself can “handle,” if you have a friend with an addictive personality, don’t do anything to get him started on substance abuse, porn or gambling. Enablers have a poor track record for bringing true joy during the holidays. Perhaps a few more early interventions by friends and co-workers could prevent someone from becoming a burden on society.Too many teenage girls get pregnant just so they’ll have SOMEONE (the baby) to love them. If you’re a teacher, neighbor or relative with a chance to intervene, let them know you care before they do something drastic.I always get choked up when I hear the Merle Haggard song “If We Make It Through December.” I know, I know: “Nobody enjoys laying people off.” But I would still challenge employers to measure twice and cut once when contemplating leaving workers without a paycheck for an extended period.Bite your tongue and count to ten before saying something that will tear a permanent rift in your family, thus leaving the most vulnerable members with fewer resources.Churches must strive to be welcoming places. Networking should never be the primary draw of a place of worship, but it is nonetheless a valuable tool. The church family can help with transportation, babysitting, job tips and moral support BEFORE a troubled member hits rock bottom. But if a congregation is cold and judgmental, the neediest will be driven away.With kind words and deeds, we can help the down-on-their-luck develop a healthy self-image. That means less pressure to hook up with an abusive partner, turn to drugs or rule out going back to school.The media alert us to all sorts of charity cases at Christmas time, but I wonder to what extent they’ve CONTRIBUTED to the problem. Surely glamorizing casual sex, daredevil stunts and contempt for authority leads to a host of diseases, injuries, unwanted children and arrest records.Thank God there are always generous hearts at Christmas. But a little year-round planning can keep those hearts from being overworked in a single seasoFacebookTwitterCopy LinkEmailSharelast_img read more

Fridays on the Fly | 7 Fly Fishing Instagrammers You Need to be Following

first_imgLet’s face it. As much as you want to live your days out on the water artfully casting flies to hungry river creatures of all kinds, this lifestyle is simply not pragmatic for the vast majority of us. Work and the everyday obligations of day to day life tend to get in the way. When that happens you can temporarily escape by checking out these fly fishing Instagramers who are using their accounts and their photography skills to bring the stream to you.1. @oliviadwilOlivia Williams has been fly fishing for a little over a year now. During that time, a period she describes as a long, strenuous learning process, she has documented her journey as a budding angler every step of the way. Born and raised in Asheville, North Carolina, Olivia is a self-taught angler. When she’s not fishing she spends her days working at the Asheville-based Hunter Banks Fly Fishing where she maintains and cultivates the shop’s social media presence in addition to her own. Keep up with Olivia’s adventures here.2. @katiecahnYou might recognize Katie from the March 2016 issue of Blue Ridge Outdoors where she is featured prominently. Katie learned to fish while earning a degree at Western Carolina University. These days she spends much of her time with a fly rod in hand, combing the rivers and streams of Western North Carolina in search of wily brook, rainbow and brown trout, and outfishing most of the guys in the process. Lucky for us she documents her adventures on Instagram. 3. @laferriere.photographyKyle Laferriere is a Virginia-based photographer who specializes in documenting his passion for hunting and fishing. His fly fishing material is top notch. Spend a little time on his Instragram feed and you’ll temporarily forget that you’re stuck behind a computer screen. You might also find some inspiration for your next fly fishing excursion.Screen Shot 2016-07-29 at 12.19.15 PM4. @maddiebrennemanThis fly fishing prodigy is all over the place. When she’s not guiding in her native Colorado she’s probably criss crossing the country in search of the next best fly fishing opportunity. Luckily, you can follow along and at least pretend that your life is as cool as Maddie’s.Screen Shot 2016-07-29 at 12.44.17 PM5. @thefiberglassmanifestoCameron Mortenson of the Fiberglass Manifesto has been producing high quality fly fishing content for awhile now, and his Instagram account proves it. In addition to frequent #troutporn postings on IG, Mortenson manages his own blog where he documents his personal fly fishing exploits, reviews all kinds of gear and preaches the gospel of the fiberglass fly rod. #glassisnotdead Screen Shot 2016-07-29 at 12.49.26 PM 6. @drewfullerphotoWe introduced you to Boone-based Drew Fuller in last week’s installment of Fridays on the Fly with a beginners guide to fly fishing method known as ‘Blue Lining’. Be careful. One look at his Instagram account and you might find yourself packing the truck and heading of the mountain streams of the Western North Carolina High Country.Screen Shot 2016-07-29 at 1.06.04 PM7. @badfishtvWhen you’re looking for your coastal fly fishing fix head over to the IG feed of @badfishtv. This Charleston, SC-based media company is fly fishing obsessed, and they focus much of their work on the captivating redfish of their native Low Country. But they don’t stop there. They’ve got amazing shots of everything from tarpon to wild mountain browns, all caught #onthefly of course. But their Instagram account is just a tool for promoting their video production company. Check them out here for hours upon hours of high quality fly fishing entertainment.Screen Shot 2016-07-29 at 1.26.57 PMMore from the Fridays on the Fly blog:last_img read more

There is no risk in planning for digital growth

first_imgFinancial services is one of the most risk-averse verticals on the planet. While other vertical markets work to exploit risk, financial services executives look to limit it.And herein lies the paradox.The same super smart financial executives who work to limit risk on a daily basis are actually engaging in tremendous amounts of risk when it comes to digital growth. Many are proud of the progress they have made to date as they check of tactical items, like:Building a new responsive websiteAdopting email marketing automationProducing content marketing and blogsDistributing digital adsManaging social mediaIt has become a predictable pattern for us to find that even with all of this digital activity, very few financial institutions can quantify the results of their digital marketing and sales efforts because they lack a digital growth plan.In fact, we continue to find 70% – 80% of the more than 100 banks and credit unions who have taken our Quick Digital Marketing Assessment do not have a digital growth strategy. Time and time again financial executives share their feelings of frustrations when it comes to digital growth.Look, I get it.Taking time to plan can be tedious and can sometimes feel overwhelming. It’s more fun to see the new website design or digital ad. However, it is in implementation where you take on all the risk.As we move into the fall planning season and start looking towards 2017, consider taking a couple of months to establish a digital growth blueprint as a way to mitigate future risk. And to help you get started on the right path, your blueprint should focus on answering the following nine questions:Purpose, Goals, and Budget: How do you define your vision for digital growth and the budget you need to achieve your goals? StorySelling: How do you establish a process to produce digital content that emotionally connects with consumers? Consumer Journeys: How do you define digital journeys to guide consumers from awareness to conversion? 56SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,James Robert Lay JAMES ROBERT LAY is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. As the founder and CEO of the Digital Growth Institute, he … Web: https://www.digitalgrowth.com Details Product Positioning: How do you position your financial products beyond a list of commoditized features? Key Performance Metrics: How do you quantify success with KPMs tied back to your goals for growth?If you are like the majority of financial institutions, you probably don’t have answers to every question above. That’s why the average financial institution’s digital growth score is 24/100 (click here to find out yours).But don’t worry because if establishing a digital growth plan was easy, everyone would be doing it. This is why so many financial institutions skip the plan, jump straight into implementation, and then feel frustrated and overwhelmed when they struggle to show digital marketing success.This fall, make it your priority to document a digital growth blueprint if you don’t have one right now. And if you lack the insight needed to establish your own, a Digital Marketing Bootcamp might be a risk-free way to help you jumpstart your 2017 planning.Remember, implementation without a plan can cost you valuable time, money, and unnecessary frustration.You can take comfort knowing there’s no risk to plan for digital growth first. In fact, just by taking the time to invest and establish a digital growth blueprint, you’ll gain the clarity, confidence, and competitive advantage you need to leap ahead of your competition and grow in 2017.center_img Distribution Channels: How do you distribute digital content to communicate with consumers throughout their buying journey? Technology Platforms: How do you select the technology platforms you need for digital growth? Consumer Segments: How do you personify key consumer segments you will target for growth? Staffing and Processes: How do you determine the staff, training, and processes required for growth?last_img read more

COVID-19: Jakarta suspends schools, exams for two weeks

first_imgHe added that the administration had coordinated with the Education and Culture Ministry regarding the school closures and examination suspensions. The provincial administration will prepare the learning materials so they will be ready by Monday.According to the administration, there are 1.5 million students across Jakarta; 124,000 of whom are 12th grade students who will participate in final examinations.“Few children have tested positive for COVID-19. However, they can be carriers [of the virus] and infect adults,” Anies said. “Furthermore, adults taking their children to school can also be infected. Therefore, we need to lower the risk.”Read also: Outbreak breakout: COVID-19 patient flees isolation ward in JakartaJakarta previously decided to temporarily close several tourist destinations and entertainment places owned by the administration, including Ancol Dreamland Park, Ragunan Zoo and the National Monument. Weekly Car Free Day on Jl. Sudirman and Jl. MH Thamrin was also suspended for two weeks.“We are not locking down Jakarta. However, we ask all citizens to be responsible for our health,” the governor said.The government announced on Saturday that the number of people confirmed to have contracted COVID-19 had surged to 96, five of whom died of the disease. (mfp)Topics : The governor went on to say that the administration would review the policy at the end of the second week of suspension, depending on the development of the COVID-19 situation.Read also: Some Jakarta schools close for fear of COVID-19The decision was made after a meeting on Saturday between several healthcare professional organizations, including the Indonesian Doctors Association (IDI) and the Indonesian Pediatrician Association (IDAI), as well as WHO representative to Indonesia N. Paranietharan, who joined the meeting through a video call.Anies also suggested that non-formal educational institutions shift to long-distance learning to prevent the spread of coronavirus in the city. The Jakarta administration will close schools across the city and suspend examinations for two weeks starting from Monday as part of measures to prevent further spread of coronavirus disease 2019 (COVID-19) in the capital city.“The Jakarta administration has decided to close all schools in the city. All students will study through long-distance learning,” Jakarta governor Anies Baswedan said during a press briefing at City Hall on Saturday.“The National Examination for vocational high school students, which is slated to start on Monday, as well as school examinations will also be suspended.”last_img read more

Ama Ristorante First Business to Reopen in Sea Bright

first_imgSEA BRIGHT – Ama Ristorante at Driftwood, the newly renovated restaurant on the Sea Bright oceanfront, has reopened.The restaurant was able to open its doors on Friday, Nov. 30, just a month after Super Storm Sandy struck.It was the first business to reopen in Sea Bright since the catastrophic storm hit.The Stavola family, Chef Pat Trama and General Manager Laura Borawski, are pleased to be a part of what is a first step in the ultimate restoration of the Sea Bright business community.The front of the house at Ama Ristorante at Driftwood, Sea Bright, poses with wide smiles during its reopening night, one month after Super Storm Sandy.“We offer our heartfelt thanks to all the wonderful people who helped us in our efforts to reopen quickly,” said Mike Stavola, one of the members of the family that has owned the popular beach club since 1957. “We would particularly like to recognize the contributions made by the dedicated officials of Sea Bright, the courageous first responders, our employees and our families.“We also understand that Ama Ristorante was more fortunate than many of our neighbors, who face continuing struggles in an attempt to rebuild homes, businesses and lives,” he said.The restaurant, which originally opened Sept. 14, offers expansive views of the Atlantic Ocean and Shrews­bury River and was fast becoming a favorite among locals. The restaurant had been formerly located in Atlantic Highlands.In addition to the reopening, the Stavola family is currently preparing a fundraising effort designed to assist Sea Bright property owners re­build. Details of this fundraising plan will be announced next week.More than 75 percent of the structures in Sea Bright suffered major damage.  Before anything could be done to start the rebuilding, the roadway and streets, which were covered with 5 to 6 feet of sand, needed to be cleared. Mike Stavola, who is also owner of Cardinal Contracting Co., an earth-moving and paving company, worked around the clock to clear the streets by literally removing mountains of sand and debris.Cardinal Contracting crews continued working around the clock to remove mountains of sand and debris from the streets.last_img read more

YOUR GLORIOUS DONEGAL WEEKEND IN PICTURES

first_imgWEATHER forecasts haven’t been too accurate in the past week or so – and it was a glorious sunny weekend across most of County Donegal.The latest forecast from Met Eireann includes a prediction that Donegal will most of the bad weather hitting the rest of the country over the next 48 hours with temperatures getting up to 16C on Tuesday as the first day of May arrives.You can send more of your pictures to [email protected] The main picture above is from Robert McClean.The picture below was taken by Pauric O”Donnell, LetterkennyOrlaith Logue from Derry was driving past Lough Salt on Sunday and took the picture below. As she said herself: “Who needs to go abroad with this on your doorstep?”   YOUR GLORIOUS DONEGAL WEEKEND IN PICTURES was last modified: April 29th, 2012 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:YOUR GLORIOUS DONEGAL WEEKEND IN PICTURESlast_img read more

Telkom teams up with AT&T

first_imgTelkom is set to expand its operationsin Africa, with the announcement of apartnership with global telecommunicationsgiant AT&T. Pictured is the Telkom Towerin Johannesburg. (Image: Chris Kirchhoff,MediaClubSouthAfrica.com. For more freephotos, visit the image library.)Janine ErasmusSouth African telecommunications provider Telkom has signed a memorandum of understanding with global giant AT&T. The move will seamlessly connect the two networks on the African continent. The partnership is expected to open up new markets and generate new revenue opportunities.This will benefit African businesses, especially multi-national customers, who will be able to connect more effectively to world markets through the American communications company’s extensive global networks.Making the announcement, Telkom CEO Reuben September explained that the agreement would boost Telkom’s expansion plans and ultimately offer African customers the same quality of voice and data services found in developed countries, but at lower prices.The contract is expected to be finalised within five months. September and his US counterpart, Ronald Spears of AT&T Business Solutions, signed the agreement in Johannesburg in mid-April 2009.Formidable force“This presents a formidable force in dealing with customer needs across the continent,” commented September. “Our strategy is to grow our footprint across the continent, not only through acquisitions but also through partnerships.”“This opportunity is a milestone for AT&T,” added Spears. “Working with Telkom will enable us to extend our world-class IP-based services to sub-Saharan Africa as well as strengthen our ability to serve the needs of customers in the key South African market.”There were various factors that influenced the Texas-based AT&T’s decision to join forces with Telkom, said September. These included the fact that Telkom is now represented in 35 countries through investments in African service providers such as Africa Online and MWeb Africa; it has strong international connectivity, and has a history of strong enterprise relationship.The two companies will collaborate in a number of areas, such as the fast-growing mobile telephony market in Africa, security, teleconferencing, virtual private networks, and data and software hosting. Telkom will focus on infrastructure development, while AT&T will bring its range of products and services as well as international connectivity.Mutual benefitThe American company expects to gain a stronger foothold in sub-Saharan Africa through its partnership with Telkom, said Spears. The company has similar deals in China and the Middle East, both fast-growing regions.Spears added that the ever-improving economic situation in many African regions meant that there were an increasing number of clients that need world-class connectivity in order to be competitive.“Advanced telecommunications networking is a powerful driver of economic growth, prosperity and stability, and an agreement will help progress the availability of and investment in telecommunications services in these countries,” he said.Telkom, meanwhile, is hoping to target foreign firms that are expanding their operations in Africa.The company had been restricted, until now, from offering mobile voice products in South Africa and expanding into Africa south of the equator with anything other than fixed-line services. This was the result of a shareholders’ agreement that concerns Telkom’s 50% ownership of mobile services provider Vodacom.The shareholders’ agreement also affected Vodacom, which was not allowed to offer mobile services in Africa north of the equator. Now the same shareholders have agreed to sell 15% of the company’s stake in Vodacom to the other 50% owner, Vodafone. The deal, said to be worth US$2.5-billion (R22.5-billion), was announced in March 2009 and will give the UK-based company 65% ownership of Vodacom.Vodacom will be converted to a public company and listed on the main board of the JSE Limited, and Telkom’s remaining 35% stake will be unbundled and distributed to Telkom shareholders. Shareholders will also receive 50% of the after-tax proceeds as a special dividend.Vodafone’s additional investment in Vodacom is viewed as a strong sign of confidence in South Africa. It is hoped that the deal will boost competition in the telecommunications sector.Contentious dealAT&T is owned by Texas-based SBC Communications, a former Telkom and MTN investor. In 1997 SBC Communications and partner Telekom Malaysia bought 30% of Telkom, at a cost of $1.26-billion (R5.5-billion at the time). The management agreement was controlled by black empowerment consortium Thintana Communications, formed by SBC (60%) and Telekom Malaysia (40%).In 2004 Thintana announced that it would be reducing its Telkom stake by half, and towards the end of the same year it became known that the management company would pull out of South Africa completely, selling its remaining shares to a government-aligned consortium.Thintana, having recouped its initial investment with the first sale, would leave South Africa with a healthy profit of $950-million (R8.6-billion).Trade union Solidarity expressed its outrage at the situation, arguing that not only had thousands of jobs been lost during the five years that Thintana held sway, but also that Thintana, having made its billions, was removing this capital from South Africa. The deal was also widely slammed because it had guaranteed a five-year period of exclusivity for Telkom and effectively stifled any competition.Spears was confident, however, that the partnership would not be adversely affected by Telkom’s previous relationship with SBC, and that the way is now open for customers to benefit from the expertise that both companies bring to the partnership.Do you have queries or comments about this article? Contact Janine Erasmus at [email protected] articlesNew funding for Neotel networkInfrastructure development in South AfricaUseful linksTelkomAT&TDepartment of CommunicationsIndependent Communications Authority of South Africalast_img read more

A350 XWB joins the fleet

first_imgThree widebody Airbus aircraft, the A380, A330 and the new A350 XWB, took off from Toulouse Thursday September 19 flying together for the first time before continuing on separate flights.The A350 XWB is the latest aircraft from Airbus and is designed to replace the A330 and takeon Boeing’s 787 and 777 families.To date Airbus has sold 682 A350 XWBs over three models.last_img

Wilson family building on a heritage of conservation

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Nathan Wilson has been working on the farm since he was first able to drive a Ford 8N back in the 1940s.“I grew up with the opportunity to farm because my dad was busy and we had 130 acres and a Ford 8N. He hired some help but there was always something for me to do. I think I drove that tractor before I started school. Back then there were always jobs to do for a little kid on a Ford 8N. I was disking when I was 7 or 8. I had an early start and always loved it,” Nathan said. “My dad was always interested in the soil. When dad got out of the service he started a large animal vet clinic in Circleville and bought a farm. The first thing he did was divide the farm into four fields with a four-year rotation of corn, wheat and two years of hay. We would do moldboard for corn and disk it for wheat and then plant the orchardgrass with a drill and broadcast clover.”With his early start, Nathan also had some early lessons in soil quality and conservation on the Pickaway County farm.“Our soil was very good, mellow and soft. It is Kokomo and Miami with some Crosby and we found out that can get hard. Dad decided wheat wasn’t a good moneymaker and he planted corn in wide rows 60 inches to get light down in the canopy and we pulled a modified drill at the last cultivation when the corn was knee high and planted the hay crop in the rows, mostly orchardgrass. The corn yields weren’t any good with that. He’d plant two years of corn and do that on the second year so it would be two years of corn and two of hay with no wheat in the middle,” Nathan said. “In one year of tillage after we dropped the wheat from the rotation we went through with the second cultivator and we had to put weight on because it was just skimming the surface. Dad was disgusted. It was a realization for both of us that things were different. It was the second year of tillage before corn. That would have been in the 1950s.”Wilson took over the farm after his father died, feeding livestock and using the manure for fertility and continuing to farm the land. He was interested as more work was being done on no-till and he started experimenting with tillage reduction in the 1970s.“When I started farming, we moldboard plowed everything. We tried some reduced tillage without a whole lot of success at first. I started no-tilling in the 1970s. The biggest promoter of no-till for me was the John Deere MaxEmerge planter because of the way it worked. Before they had the gauge wheel behind the seed opener and they had a packer wheel back there to close the furrow and control the depth. The new planter got good ground penetration and depth control. The change that made it work was the MaxEmerge system that put the gauge wheels for depth control beside the seed disks,” Nathan said. “In 1974 Deere released the 7000 and 7100 MaxEmerge planters and that was around when I started trying some no-till. I was reluctant to do the whole acreage. We always thought we had to plow the darker soils with more residue. When we started we were doing double-crop soybeans and we’d no-till those. That gave us confidence to do more because it worked so well. If you till soybeans, they are tricky and to me it is easier to get a good stand in no-till than it ever was with tillage.”Nathan gradually, but steadily, reduced tillage over the next decade.“In 1983 they had something called the Payment-In-Kind, PIK, program. That was a government set aside program and we didn’t plant crops on 600 acres. We just had to control the weeds. After the program we planted that 600 acres. We had to mow it and the next year we went in and planted without tilling. In 1987 we were still plowing our heavy ground with corn stalks and that is pretty much when we quit tilling. I have a good bit of ground that has not been plowed since ‘83 except in extreme circumstances where we put in tile,” Nathan said. “Then in ‘87 my uncle retired and rented his land to me and that increased our acreage and the no-till allowed us to just use the equipment we had and that saved us a lot of money. It still does.”Nathan Wilson and his sons were named the 2017 Outstanding No-Till Farmers at the Ohio No-Till Conference in December for their efforts and dedication to soil conservation in a tradition started by a veterinarian and a little boy on a Ford 8N.“Dad was willing to try anything. We tried just about anything that would come along. Veterinarian was his profession but he really liked the farming too,” Nathan said. “The no-till to me is so important. We don’t get the runoff and don’t lose the soil. It is a good system. It saves money on investment into the crop and it works. And the cover crop is not easy. You have to get it planted and in the spring it makes more timing challenges. It also adds expense, but we think it is worth the expense. This saves money and it is better for the soil, but we farm this way because this is the way we want to do it.”last_img read more